Target Market Strategy

Svelte Vodka is targeting a market that is open to our unique product. We want to enhance the feeling you get when you enjoy our product and create a community and lifestyle the consumer wants to be a part of. “The marketing manager’s aim is to find, attract, keep, and grow target customers by creating, delivering, and communicating superior customer value.” (Armstrong & Kotler Page 9) Our market means the world to us in all aspects of our brand and is the main focus. “Such customer-driven marketing usually works well when a clear need exists and when customers know what they want.” (Armstrong & Kotler Page 11) With Svelte Vodka you know exactly what you’re getting because we never advertise falsely. We present the product for all that it is and do not compromise. “Under this concept, marketing strategy focuses on making continuous product improvements.” (Armstrong & Kotler Page 9) Going back about our SWOT we have been able to improve and develop based around or target market by conducting surveys and recording testimonials to reference.