Objectives

The company’s objectives are strictly based around you, the customer, in order to keep our product true to your wants and needs. Our vodka isn’t made to fit you and it doesn’t require you to change but it does build on that lifestyle you are already living. We have learned to adapt for you so that you can sit back and enjoy your new relationship with us when you choose to drink with us instead of the other guys. We do this by giving you exceptional prices that are well-fitting the quality we offer and the availability you more than deserve. It is our strong belief that you can build better and long-term relationships by being on the same page from the beginning. “The overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” (Amstrong & Kotler Page 42) We also understand that you may not be able to go to your favorite spot or location to enjoy our product so we have decided to make it available in most areas to ensure that we are there for you no matter what. “The company might increase its products’ availability and promotion in existing markets and expand business via acquisitions.) (Armstrong & Kotler Page 42)