Promotion

“Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” (Armstrong & Kotler Page 54) We invite our consumers to collect pieces from each of our production milestones as time goes on and our brand grows. “And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product.” (Armstrong & Kotler Page 54) In order to leave an eco-friendly footprint we have also made it our mission to give out rebates or special promotions to customers who take part in our recycling program. For every bottle turned into our select locations the customer will receive the opportunity to redeem a rebate or special on his or her choice of Svelte products from our Vodka to our collection pieces.