SWOT Analysis

Realizing what your strengths and weaknesses are is a vital part of becoming successful. You must be open to constructive criticism and willing to make change when necessary. Svelte Vodka is strong in customer service, unique resourcing, and consistency. The possible weaknesses we could work on include product appearance and marketing strategies. “Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives.” (Armstrong & Kotler Page 54) Svelte Vodka also looks for different opportunities in order to stay relevant. “Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.” (Armstrong & Kotler Page 54) The opportunities we are looking for are in our demographics age range and a chance to show our morale through how we will reach the individuals that make up our demographic. “The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats.” (Armstrong & Kotlet Page 55) Some possible threats are our sources running out and not being able to continue building on the brand we have already created. Aside from all of this we do have an advantage because we have been able to recognize where we can grow and what we can continue doing in order to make our name mean that much more. Our capabilities do not stop at what we are doing currently but continue to develop as we make the correct adjustments and choices necessary to grow stronger.