Implementation Evaluation Control

To implement the concept of Svelte Vodka I want to stay true to the initial beliefs and standards the brand represents. “In addition to tangible products and services, marketers have broadened the concept of a product to include other market offerings—organizations, persons, places, and ideas.” (Armstrong & Kotler Page 212) The idea is to create strong Marketing, Promotion, Quality, and Branding that is undeniable to the target demographic and market. Our marketing will consist of ad campaigns, and will also include promotional offers that satisfy the financial standing of the consumer. We remain fairly priced while also offering a more exclusive range that is not associated with cheap alcohol because we are far from that. “In the narrowest sense, quality can be defined as “freedom from defects.” Armstrong & Kotler Page 214) We are then brought straight to the actual product and the quality. The contents of the product could be enough to speak for itself but the quality of the packaging and presentation all should be taken into account. The Svelte Vodka surface is more than a spirit it is an amazing experience bottled into an artwork. “Similarly, Siemens defines quality this way: “Quality is when our customers come back and our products don’t.”” (Armstrong & Kotler Page 214) Our image is more than a front it really represents our morals, standards, company as a whole. In order to evaluate and control our brand we constantly analyze the information our research brings in and apply that to our branding. “Branding has become so strong that today hardly anything goes unbranded.” (Armstrong & Kotler Page 216) As mentioned in the beginning we believe Svelte Vodka is part of a lifestyle. It is not made to fit you or change you but capture the lifestyle you live on a day to day basis. Svelte Vodka is for those who make the occasion special with attention to detail and those who know exactly what it means to have a specific standard every time. “Formal evaluation forces management to develop and communicate clear standards for judging performance.” (Armstrong & Kotler Page 425)  Much like our consumers there is no room to ever settle for less or “good enough” but push the envelope for great results. You don’t settle and neither does Svelte Vodka, start to finish we are unique, bold, and strong just like you envision.