Target Market Strategy

Svelte Vodka is targeting a market that is open to our unique product. We want to enhance the feeling you get when you enjoy our product and create a community and lifestyle the consumer wants to be a part of. “The marketing manager’s aim is to find, attract, keep, and grow target customers by creating, delivering, and communicating superior customer value.” (Armstrong & Kotler Page 9) Our market means the world to us in all aspects of our brand and is the main focus. “Such customer-driven marketing usually works well when a clear need exists and when customers know what they want.” (Armstrong & Kotler Page 11) With Svelte Vodka you know exactly what you’re getting because we never advertise falsely. We present the product for all that it is and do not compromise. “Under this concept, marketing strategy focuses on making continuous product improvements.” (Armstrong & Kotler Page 9) Going back about our SWOT we have been able to improve and develop based around or target market by conducting surveys and recording testimonials to reference.

SWOT Analysis

Realizing what your strengths and weaknesses are is a vital part of becoming successful. You must be open to constructive criticism and willing to make change when necessary. Svelte Vodka is strong in customer service, unique resourcing, and consistency. The possible weaknesses we could work on include product appearance and marketing strategies. “Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives.” (Armstrong & Kotler Page 54) Svelte Vodka also looks for different opportunities in order to stay relevant. “Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.” (Armstrong & Kotler Page 54) The opportunities we are looking for are in our demographics age range and a chance to show our morale through how we will reach the individuals that make up our demographic. “The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats.” (Armstrong & Kotlet Page 55) Some possible threats are our sources running out and not being able to continue building on the brand we have already created. Aside from all of this we do have an advantage because we have been able to recognize where we can grow and what we can continue doing in order to make our name mean that much more. Our capabilities do not stop at what we are doing currently but continue to develop as we make the correct adjustments and choices necessary to grow stronger.

Objectives

The company’s objectives are strictly based around you, the customer, in order to keep our product true to your wants and needs. Our vodka isn’t made to fit you and it doesn’t require you to change but it does build on that lifestyle you are already living. We have learned to adapt for you so that you can sit back and enjoy your new relationship with us when you choose to drink with us instead of the other guys. We do this by giving you exceptional prices that are well-fitting the quality we offer and the availability you more than deserve. It is our strong belief that you can build better and long-term relationships by being on the same page from the beginning. “The overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” (Amstrong & Kotler Page 42) We also understand that you may not be able to go to your favorite spot or location to enjoy our product so we have decided to make it available in most areas to ensure that we are there for you no matter what. “The company might increase its products’ availability and promotion in existing markets and expand business via acquisitions.) (Armstrong & Kotler Page 42)

               

Business Mission Statement

      Our mission here at Svelte Vodka is to maintain a well-balanced spirit that nourishes your body in the right ways to prevent all of the typical after affects other alcohols bring on. We promise a smooth and bold taste in every sip that shows you why we stand apart from everyone else. “Products and technologies eventually become outdated, but basic market needs may last forever.” (Armstrong & Kotler Page 39) We never change unless your needs call for it but with our classic techniques and ideas we never go out of style. Svelte Vodka is smooth and has the right aroma and flavor to it that makes it unique versus the typical US brands. Our vodka is made for men and women who are looking for the better tasting, unadulterated, and top quality spirit that they can rely on no matter what the occasion is. We are revolutionizing the way you think about vodka by introducing one that you can drink in an upbeat atmosphere or a more relaxing and intimate evening. Once you’ve tasted Svelte we assure you there will be no need to ever look back.

Week 7 EOC The Pitch

      Vodka is amongst the number of drinks that have been recreated time and time again but it is time to create a Vodka that cannot be replicated. Svelte Vodka by Emily Stanley will do just that. Do you want a Vodka that is going to go down smooth, tastes fresh, and is nutritionally infused to prevent hydration and hangovers? Say no more and pour yourself a glass of Svelte Vodka either mixed or by itself.
      Svelte Vodka is created from a formulated water that is rich with minerals from Gerolsteiner water imported from Germany.

"Founded in 1888, Gerolsteiner Sparkling Mineral Water is the number one water export in Germany. Gerolsteiner’s production follows strict purity protocols. Originating in springs from the area of Volcanic Eifel, Gerolsteiner flows from ancient, rocky volcanic reservoirs 200 feet beneath the earth’s surface. Minerals and carbonic acid leach into the water as it percolates up through the volcanic rocks, giving Gerolsteiner its exceptionally high amount of calcium, bicarbonate and magnesium. The water is a great source of essential nutrients that our bodies need daily and its natural carbonation gives Gerolsteiner its refreshing, neutral taste." ( http://www.foxnews.com/leisure/2012/08/24/top-10-bottled-waters/)

     Not only will Svelte Vodka's Gerolsteiner water give you the proper nutrients to prevent symptoms of hangovers but it will give a fresh taste with every sip or shot. The harsh typical sensation that other brand vodka gives you will be a thing of the past.
     Svelte Vodka also offers light flavored options that are great for any social gathering or evening relaxation. There are 3 options including our Lemon Refresher, Multi-Berry Fusion, and Ginger Twist. These hints of flavors will be just enough to mix with other drinks or stand alone just like thee original. They are also unisex so all can enjoy the taste without feeling like it is too harsh or too light. Svelte gets it just right with its smooth and nutritional qualities. Why sign up for a headache in a bottle when you can get smooth with Svelte Vodka?

Week 5 EOC: Social Networks and Job Hunting

    "Many companies are now creating brand ambassador programs in an attempt to turn influential but everyday customers into brand evangelists." (Marketing at Work- Page 142) When you first start your job the big question will be if the lifestyle of the brand really fits you or not. Do you look the part? You must really submerge yourself in the brand by all means necessary whether you are wearing the brand from head to toe or simply living the lifestyle that the targeted consumer is also living! 
     You must not only be what is called a "Brand Ambassador" by how you dress but by how you carry yourself outside of work even on personal social media accounts. "Group- Two or more people who interact to accomplish individual or mutual goals." (Marketing at Work- Page 142)
You must understand that all eyes are on you. Not only is your mom watching but so is your company. "Social networking media range from blogs to social networking Web sites, such as Facebook and YouTube, to entire virtual worlds, such as Second Life and Gaia Online. This new form of hightech buzz has big implications for marketers." (Marketing at Work- Page 143)
Following certain connections or inviting someone to like your page can be the make or break in your career success so be careful and think your posts through.
     Some may think that the idea of your hopeful future boss stalking your Facebook page is a little unorthodox there are some real pluses to this new technique. "Facebook's use as a job-recruitment tool remains small, but its appeal may be growing." (http://www.wsj.com/articles/SB10001424053111903885604576490763256558794) Facebook searching on employee candidates eliminates the need for job boards and other posting networks like LinkedIn. The employer can also evaluate your personality without having to test you through a generic analysis that the corporate office has provided."More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees..." (www.wsj.com/articles/SB10001424053111903885604576490763256558794) By the time that social media background checks are professionally run by all companies our whole social media preferences and outputs will be changed completely. It is important to remember your "Brand Ambassador" qualities at all time, even outside of the professional realm. Heck, your employer will be able to decide whether to hire or fire you just by checking his daily feed in the morning over his/her breakfast.

Week 4 EOC: The Cult Of Apple

A great revolutionary application for our cellphones could change the way we live forever. We are all busy and all have things that we need done in order to feel successful when the day is over. Working Full-Time, going to college part-time, and trying to keep up with social life and marriage can be extremely overwhelming. What if there was an App that you could download that mapped/planned out your entire day based off of your personal preferences, life situations, and needs? There is now an App that can do just that! Life Leaf is the app that has it all. You first log in with your personal email account so that the “Life Tree” can take in some information about you. This will be stored in the “Life Tree” through the entire span of your account and will evolve overtime as you grow older and change interests. After that you take your Life Personality and Preference Test. You will answer basic questions about your likes and dislikes and enter in important responsibilities or tasks that you participate in every day. You will also have an opportunity to sort out your “Leaves”. These icons are all bullet points that make up your entire tree, and consist of events that are important to you, deadlines, and personal life goals. After that you will have a complete Life Tree full of Leaves that contain all of the information needed to use the App properly. This App will order your days chronologically in what you need to get done and what is coming up. Much like a planner, this App is different from the rest with its personal evaluation/analysis core that truly understands who you are and what you need. This will be your go-to App that organizes your day allowing you to take into consideration things that are important. For an overall example; you may have put leaves that emphasize family time, school work, and exercise. Life Leaf will remind you when it is appropriate to make time for each of these while making sure you have all of your important tasks completed.