Distribution

Our distribution plan is one that are customer can appreciate because we have teamed up with the right connections to make our availability increase. We use multiple channels to reach the consumer coming from us, the manufacturer, and reaching either agents, then the consumer or through a retailer and then the consumer. “The company might argue that it was through better prices or better marketing. But what contributed most to Enterprise taking the lead was an industry-changing, customer-driven distribution strategy.”(Armstrong & Kotler Page 309) In this case we want to make it accessible to our customer base and offer it in various store fronts and types. “Good distribution strategies can contribute strongly to customer value and create competitive advantage for both a firm and its channel partners.” (Armstrong & Kotler Page 310) We have made it clear that the customer is always first therefore creating an effective channel for our distribution which we have maintained through good resourcing and networking. Some companies may charge more for the product itself to make it more available but Svelte Vodka doesn’t believe in charging you for what you already deserve.