Week 5 EOC: Social Networks and Job Hunting

    "Many companies are now creating brand ambassador programs in an attempt to turn influential but everyday customers into brand evangelists." (Marketing at Work- Page 142) When you first start your job the big question will be if the lifestyle of the brand really fits you or not. Do you look the part? You must really submerge yourself in the brand by all means necessary whether you are wearing the brand from head to toe or simply living the lifestyle that the targeted consumer is also living! 
     You must not only be what is called a "Brand Ambassador" by how you dress but by how you carry yourself outside of work even on personal social media accounts. "Group- Two or more people who interact to accomplish individual or mutual goals." (Marketing at Work- Page 142)
You must understand that all eyes are on you. Not only is your mom watching but so is your company. "Social networking media range from blogs to social networking Web sites, such as Facebook and YouTube, to entire virtual worlds, such as Second Life and Gaia Online. This new form of hightech buzz has big implications for marketers." (Marketing at Work- Page 143)
Following certain connections or inviting someone to like your page can be the make or break in your career success so be careful and think your posts through.
     Some may think that the idea of your hopeful future boss stalking your Facebook page is a little unorthodox there are some real pluses to this new technique. "Facebook's use as a job-recruitment tool remains small, but its appeal may be growing." (http://www.wsj.com/articles/SB10001424053111903885604576490763256558794) Facebook searching on employee candidates eliminates the need for job boards and other posting networks like LinkedIn. The employer can also evaluate your personality without having to test you through a generic analysis that the corporate office has provided."More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees..." (www.wsj.com/articles/SB10001424053111903885604576490763256558794) By the time that social media background checks are professionally run by all companies our whole social media preferences and outputs will be changed completely. It is important to remember your "Brand Ambassador" qualities at all time, even outside of the professional realm. Heck, your employer will be able to decide whether to hire or fire you just by checking his daily feed in the morning over his/her breakfast.