Monday, February 29, 2016
Week 7 EOC The Pitch
Svelte Vodka is created from a formulated water that is rich with minerals from Gerolsteiner water imported from Germany.
"Founded in 1888, Gerolsteiner Sparkling Mineral Water is the number one water export in Germany. Gerolsteiner’s production follows strict purity protocols. Originating in springs from the area of Volcanic Eifel, Gerolsteiner flows from ancient, rocky volcanic reservoirs 200 feet beneath the earth’s surface. Minerals and carbonic acid leach into the water as it percolates up through the volcanic rocks, giving Gerolsteiner its exceptionally high amount of calcium, bicarbonate and magnesium. The water is a great source of essential nutrients that our bodies need daily and its natural carbonation gives Gerolsteiner its refreshing, neutral taste." ( http://www.foxnews.com/leisure/2012/08/24/top-10-bottled-waters/)
Not only will Svelte Vodka's Gerolsteiner water give you the proper nutrients to prevent symptoms of hangovers but it will give a fresh taste with every sip or shot. The harsh typical sensation that other brand vodka gives you will be a thing of the past.
Svelte Vodka also offers light flavored options that are great for any social gathering or evening relaxation. There are 3 options including our Lemon Refresher, Multi-Berry Fusion, and Ginger Twist. These hints of flavors will be just enough to mix with other drinks or stand alone just like thee original. They are also unisex so all can enjoy the taste without feeling like it is too harsh or too light. Svelte gets it just right with its smooth and nutritional qualities. Why sign up for a headache in a bottle when you can get smooth with Svelte Vodka?
Friday, February 12, 2016
Week 5 EOC: Social Networks and Job Hunting
"Many companies are now creating brand ambassador programs in an attempt to turn influential but everyday customers into brand evangelists." (Marketing at Work- Page 142) When you first start your job the big question will be if the lifestyle of the brand really fits you or not. Do you look the part? You must really submerge yourself in the brand by all means necessary whether you are wearing the brand from head to toe or simply living the lifestyle that the targeted consumer is also living!
You must not only be what is called a "Brand Ambassador" by how you dress but by how you carry yourself outside of work even on personal social media accounts. "Group- Two or more people who interact to accomplish individual or mutual goals." (Marketing at Work- Page 142)
You must understand that all eyes are on you. Not only is your mom watching but so is your company. "Social networking media range from blogs to social networking Web sites, such as Facebook and YouTube, to entire virtual worlds, such as Second Life and Gaia Online. This new form of hightech buzz has big implications for marketers." (Marketing at Work- Page 143)
Following certain connections or inviting someone to like your page can be the make or break in your career success so be careful and think your posts through.
Some may think that the idea of your hopeful future boss stalking your Facebook page is a little unorthodox there are some real pluses to this new technique. "Facebook's use as a job-recruitment tool remains small, but its appeal may be growing." (http://www.wsj.com/articles/SB10001424053111903885604576490763256558794) Facebook searching on employee candidates eliminates the need for job boards and other posting networks like LinkedIn. The employer can also evaluate your personality without having to test you through a generic analysis that the corporate office has provided."More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees..." (www.wsj.com/articles/SB10001424053111903885604576490763256558794) By the time that social media background checks are professionally run by all companies our whole social media preferences and outputs will be changed completely. It is important to remember your "Brand Ambassador" qualities at all time, even outside of the professional realm. Heck, your employer will be able to decide whether to hire or fire you just by checking his daily feed in the morning over his/her breakfast.
Friday, February 5, 2016
Week 4 EOC: The Cult Of Apple
Thursday, February 4, 2016
Week 3 EOC My Demographics
"This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market." (Marketing: An Introduction Page 73) It is become very clear the most producers look at the Millennial group as their biggest demographic. They are always looking for innovations to remain current and keep them interested. Although there are plenty of other generations trying to understand the newest trends it seems that most of the attention is pushed towards us Millennials. "Some experts warn that marketers need to be careful about turning off one generation each time they craft a product or message that appeals effectively to another." (Marketing: An Introduction Page 74) Companies should be well aware that there are other demographics to serve but the interest may be coming from how intrigued the producer is with the Millennial generation's diversity. "Many Millennials are immigrants or the children of immigrants who arrived in the United States as part of an upsurge in immigration that began in the 1940s. The share of people age 20 to 34 who were born in a foreign country is now around 15 percent – much higher than it was in 1950 and near the peak of almost 20 percent seen in 1910 during the last great wave of immigration to the United States." (Millennials Report Page 5)
Demographics have so much affect on production and marketing that without them there would no purpose for selling. It is always important to understand the target demographic and keep an open mind. Millennials have opened doors that other generations never spoke about. For example, "...many major companies have recently begun to explicitly target gay and lesbian consumers. According to PlanetOut Inc., a leading global media and entertainment company that exclusively serves the lesbian, gay, bisexual, and transgender (LGBT) community, the U.S. gay and lesbian segment has buying power of $690 billion." (Marketing: An Introduction Page 77) When a generation like the Millennials create milestones like Gay Marriage Equality, Freeing the Nipple, and legalizing Marijuana other generations may look at these accomplishments distastefully. They do not realize how many opportunities this creates for others around them and future generations.
Despite all of the opportunities and successes Millennials have created you may still be wondering what an "average Millennial" may look like or act like. In this case looks are not as important because there are so many cultures and ethnicities that make up Gen Y but you can definitely tell them apart based on personality difference and moral beliefs. According to MindTickle.com Millennials have the following traits and/or habits:
1.) Millennials are motivated by "Meaning"
*Share Gifts
*Make an Impact
*Live Your Desired Quality of Life
-As A Millennial I completely agree with being motivated by these 3 points. I always feel like it is my job as a human being to be kind and make an impact on someone's life at least once a week.
2.) Challenge Hierarchical Structures
* Not being afraid to question authority and form different opinions.
-I can also agree with this point because I do not feel the need to back down in situations just because someone may hold a higher position than me.
3.)Want A Relationship With Their Boss
* Feeling comfortable in asking questions and taking in feedback. This is important in order for a Millennial to enjoy their job.
-It is important to me and co-workers that we get along with our bosses on a friendly level so we feel comfortable in our work environment.
4.)Tech Savvy
*Understanding New Technologies and being able to adapt to new electronic devices and concepts.
- Many Millennials are confident using new technology and software. I have had several technological updates and have not had to read instructions.
5.) Open To Change
-I am extremely open to change and often use this as a strength of mine when filling out resumes.
6.)Task Oriented
*Tasks are important because they believe in productivity, not necessarily the amount spent doing something, but whether it gets done or not.
-I also agree with this point due to the fact that I feel comfortable completing tasks and accomplishing small goals.
7.) Hunger For Learning
*Learning as much as possible in all aspects of life.
-Learning is on of the most important tools we can use to better our lives. I believe there are endless opportunities to learn something new and develop skills.
8.) Desire Constant Feedback
* Feedback is vital for a Millennials improvement and goals.
-I love feedback myself and feel that it is better to understand what you are doing right and what you need to work on in order to evolve and grow in any area.
9.) Recognition
*They do not need to be awarded but at least want to feel recognized for their work and achievements.
-Recognition is really important to me because it gives me the opportunity to create a credible source of my accomplishments. It also boosts my self-esteem and mood.
10.) Love Fun Environments
*Even the workplace should be a fun atmosphere!
-Fun is one of the number one things I look for in a person, job, or event. Having fun doesn't mean slacking off but it means that you are enjoying what you are doing despite the circumstances.
(http://www.mindtickle.com/blog/10-millennial-personality-traits-hr-managers-cant-ignore/)
I really believe that as a Millennial I identify with most of the characteristics that are given to Millennials. Although there have been negative images made by other generations or those who do not understand the Millennial mind I think it is correct when I say Millennials are outgoing, motivated, and energetic beings full of moxy and ambition. We do not let our obstacles get in the way of making our dreams a reality and pushing the envelope even when it is sealed. We are more than a bunch of young individuals who are seeking the fullest potential of happiness in life, we are the kids/adults of the future.